You may have a great product/service that you know customers will love; but, if they can’t find them, they won’t buy them.
Relying on paid advertising alone to get the word out about your products/services may not give you the results you’re looking for. What you really want is a personal way to get your product in front of the people who are already looking for what you offer.
There were over 5 million Google searches done in 2014. With that much traffic, you can imagine how that has doubled in 2016 and how important it is to have a web presence today.
Before a customer even thinks about making a purchase online, they do research to see if they can benefit from a product’s benefits. This is how blogging will help your business.